How It All Began

The inspiration for Didi’s Toy Box came from the founder, Diana, an esteemed toy expert whose stores have been recognized for their outstanding toy and gift selection by The New York Times, Parents and Child magazines, Time Out New York Kids, The New York Post and many other publications. In 2002 Diana opened her first unique toy stores in New York City and Bedford, New York. She set out to create a company whose simple purpose was to offer the finest in children’s toys and games from around the world. However, the need for high-quality developmental toys to inspire imaginative play and exploration extends further than the original brick-and-mortar stores could satisfy, so Diana developed Didi’s Toy Box. Now based in New Jersey, Didi’s Toy Box retains its child-centered values so that parents and grandparents can give the gift of play to their precious little ones in the form of a monthly subscription box.

Having raised two children of her own, Diana knows how difficult it can be to discover high-quality toys that not only entertain but also educate children at every stage of development. She believes that, to inspire their imaginations and creativity, kids need our love, nurturing and encouragement much more than they need the latest in electronic distractions. With an endless supply of product choices, little guidance on developmental toy selection and even less time for toy shopping, you may feel overwhelmed selecting age-appropriate toys. Didi’s Toy Box will do the work for you by curating classic toys that help children discover and learn from the world around them.  

Our objective is to create a truly unique experience for all by selecting from the most amazing toys the world offers. Made with high-quality materials to last a lifetime, our toys are perfect for families to pass from one generation to the next. Our hope is that Diana’s selection of toys will bring you and your children the same joy they have brought her and her children over the years. 


 Our Mission is to make the world a little bit better each day and to spread the value of play by enriching your child’s and your lives together, by enhancing the way your child plays and, more simply, by Letting the Fun Begin! 

Why Didi’s Toy Box

 It is very simple–Fun Rules! How can you not sign up for a monthly package full of heirloom toys? Didi’s Toy Box is dedicated to helping parents nurture their child’s early development by providing a monthly subscription of toys tailored to your child's age and developmental stage. Play is serious business for a child; during the first 3 years of life, most brain development occurs and, through play, children discover the world around them and learn how to interact with it, developing their motor skills and confidence. We enhance those learning experiences by making an exciting world of shapes, sizes, colors, sights and sounds readily available to your children. We design our boxes for the very first years of a child’s life–the critical period when the brain is rapidly growing. Kids learn best when having fun, so Didi’s Toy Box offers toys that educate through exploration, imagination and discovery. We look forward to serving as your guide to play as you journey through early parenthood. Our toys are attractively designed, durable and fun; that’s why they retain their timeless interest generation after generation, inspiring a wide scope of children’s imaginative play. Children do not play to learn–but they do learn from playing. 


My personal philosophy is that, even amidst today’s hectic pace, every family should know fun from the very beginning. Fun is learning; fun is discovering; fun is growing up! 

For children playing simply means fun. In addition to helping children learn, playtime is also a precious opportunity for parents to bond with their babies, to understand their personalities and to witness their milestones. Playing together allows parents to strengthen the bonds of love and to nurture important values within their children. Sometimes our children seem so connected to electronics that they have forgotten how to connect with each other. Didi’s Toy Box aims to provide families with tools to disconnect from technology and to connect with each other, to return childhood to imagining and playing together. So perhaps fun is the ultimate family heirloom: a treasured gift we constantly celebrate and, in so doing, effortlessly pass along to the next generation. 

At Didi’s Toy Box, fun inspires everything we do. I personally select toys designed to broaden your child’s mind and engage their senses. And since I believe that play is the grandest voyage of childhood, I choose only toys that will bring a smile and, in turn, encourage curiosity and stimulate intellectual development. Toys and fun are made to pass on to the next generation–because when your family is having fun, the rest is easy.

I hope the toy selections from Didi’s Toy Box will bring you and your children the same joy that they have brought me and my children over the years. 


"Fun is the glue that keeps families together, so have a playful day – today, tomorrow and always”

- Diana, Didi’s Toy Box

Our Mission is to change the way your child plays. We are committed to improving the lives of both parent and child by enhancing traditional notions of play. Teaching the value of play helps to make the world a better place each day, one toy at a time. 

Simply let the Fun Begin!

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